07/10/26

The NHL Tried to Win Over ‘Heated Rivalry’ Fans With ‘Hot for Hockey’ Ad Campaign. Now It’s Backtracking Amid Backlash

The ad campaign drew criticism as the league continues to wrestle with how to appeal to an unexpected new group of fans.

Jackisa Business

@business

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The ad campaign drew criticism as the league continues to wrestle with how to appeal to an unexpected new group of fans.

Source: Inc.

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